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A unified Consent Management Platform
for DPDP-ready Customer Engagement

Manage consent. Build trust. Stay DPDP-ready

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See how Zence helps brands become DPDP-ready


One Consent Layer. Every Channel.

Under DPDP, consent isn’t something you simply capture and save — it must be enforced across every customer touchpoint. Zence helps you collect, update, and apply consent seamlessly across WhatsApp, SMS, Email, App, Website, Cookies, Loyalty, POS and more. 
One unified platform gives you a single source of truth, so every communication stays compliant and customer-approved

What DPDP changes for brands

DPDP shifts the expectation from “we captured consent” to “we can prove it and enforce it instantly.” That means consent can’t live in one system while customer communication happens across multiple others.

Brands now need to ensure:

  • Consent is verifiable (who gave it, when, how, and for what) 
  • Consent is enforceable in real time (right at the moment of sending/collecting) 
  • Consent stays consistent across channels (WhatsApp, SMS, Email, App, Website, POS, etc.) 
  • Updates reflect everywhere immediately (opt-in/opt-out is not delayed or missed) 

Introducing Confidant by Zence

One platform to manage consent, automate compliance, and strengthen customer trust.

Consumer Consent Portal

A self-serve consent & preference hub where brands can let customers control their data choices across channels

  • Give or withdraw consent anytime 
  • Update communication preferences (WhatsApp, SMS, Email, Calls) 
  • Submit personal data requests (access, update, delete) 
  •  View what data is collected and how it’s used 
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Manage My Consent

An OTP-secured self-service page where customers can manage their consent and data rights easily.

  • View communication history and update preferences/benefits
  • Download personal data when needed
  • Raise requests like account deletion or grievances from one place
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Why most systems struggle with Consent Enforcement

Most stacks encounter consent after a decision has already been made. Under DPDP,
consent must be checked before any customer action executes.

Transaction systems (POS)

  • Records transactions, not consent decisions
  • Consent is checked after the action
  • Cannot block non-compliant actions
POS systems log violations — they don’t prevent them

Fragmented Tool Stacks

  • Consent data spread across multiple systems
  • POS, marketing, loyalty, analytics act independently
  • No single source of truth for consent
Fragmentation increases DPDP risk

Marketing Automation Platforms

  • Designed for speed, not consent governance
  • Assume consent exists upstream
  • Enforce consent only after execution
Delayed enforcement leads to DPDP exposure

Chatbot Applications

  • Work within limited user journeys
  • Reach only a smaller subset of customers
  • Cannot manage consent across channels or time
Chatbots capture consent, not governance

Checkout Platforms

  • Consent is owned by the platform
  • Downstream usage is outside platform control
  • DPDP accountability stays with the brand
Liability remains with the Data Fiduciary

Why Confidant by Zence owns the Consent Decision Layer

Zence acts as the consent governance layer between identity and engagement — so every action runs only on valid consent

Purpose-based consent management

Consent aligned to specific usage (marketing, service, loyalty, transactional)

Real-time enforcement

Consent evaluated before messages, journeys, and actions execute

Instant updates across channels

When consent changes, behaviour changes immediately across touchpoints

Audit-ready trail

Clear logs showing what happened, when it happened, and why it was allowed or blocked

Legacy consent cleanup support

Refresh and validate older customer records without chaos

See how Zence helps brands
become DPDP-ready

Recognised. Awarded. Trusted.

Industry recognition for innovation, retail technology, and customer experience excellence.

Best Tech Brands 2025

ET Edge

Best Tech for Retail

IDEA Awards 2025

elets

Best Technology Startup

Elets

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See how Zence helps brands become DPDP-ready with real-time consent governance across channels.

What you can expect

  • Live walkthrough of Zence Consent Management features
  • How to enforce consent across channels
  • Audit-ready reporting & consent history visibility

📌 Privacy Note: We’ll only use your details to schedule this demo and share relevant information.

Frequently Asked Questions

Yes. The DPDP Act applies to all retail businesses collecting digital personal data including loyalty programs, billing systems, CRM databases, e-commerce platforms, and marketing communications.

Any personally identifiable customer data such as name, phone number, email, purchase history, loyalty data, and digital identifiers is protected under DPDP compliance rules.

Yes. Retail brands must collect explicit customer consent before enrollment in loyalty programs, SMS campaigns, WhatsApp marketing, email marketing, and personalized promotions.

Only if valid and provable consent records exist. Legacy CRM data without audit-ready consent is non-compliant under DPDP.

Retailers must immediately stop marketing, suppress communication, and delete or anonymize personal data unless legally required to retain it.

Customer data can only be retained for the original purpose of collection. DPDP requires purpose-based data retention and periodic deletion.

Yes. All digital marketing channels require verifiable consent management and easy opt-out mechanisms.

Penalties can reach ₹250 crore per data breach, along with regulatory action and reputational damage.

Zence provides consent management, preference tracking, automated opt-outs, and audit-ready compliance records for retail customer data.

Retail businesses must become compliant before May 2027, as per the DPDP Rules implementation timeline.