Consumer Index Reset- 1.0 Decoding new-world consumer’s new spending pattern

About the Report

Has Unlock 1.0 made shoppers unlock their wallets? Zence new study— Consumer Index Reset- 1.0 emphasizes the impact on offline sales across stores in tier- 1, 2 and 3 cities.

As per the last research conducted in May 2020, Future Consumer Index: How COVID-19 has affected Retail Consumer Sentiments — Zence studied consumers’ attitude stemming from the pandemic. While, the latest study Consumer Index Reset- 1.0 analyzes the real in-store consumer behaviour.

Discover new-world consumer’s preferences, spending pattern, store visit frequency, preferred mode of payment etc.

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  • Consumers who are visiting stores post-lockdown
  • Changes in consumers’ average transaction value
  • Location-wise buying behaviour analysis
  • Role of loyalty program in boosting customer engagement
  • The road ahead for Retailers

Key Facts

Higher representation of customers who are associated with brands for more than a year visiting to the stores as compared to the rest

Growth in contribution of point redemption purchase for brands with matured loyalty program during
Unlock 1.0

customers are willing to maintain their current spending pattern across categories

How Zence Shopster can help

Bring in-store experience to customers’ home or schedule in-store appointments

Enable contactless procedures in stores to enhance safe consumer experience

Go contactless with Shopster’s StorePay and Digital Receipt