For today’s connected customer, the journey doesn’t end at checkout—it evolves. Once an order is placed, buyers expect more than just a confirmation email. They want a smooth return process,...
Read MorePurpose-Built for Retail.
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Your AI-Powered Customer Experience. Unified
Today’s customer expects more — not just across touchpoints, but through them. Zence connects your entire retail ecosystem — loyalty, marketing, service, feedback, and data — into one seamless CX platform. Whether it’s an online browse, an in-store visit, or a WhatsApp chat, we power consistent, intelligent journeys that convert walk-ins into loyalists and data into action. One platform. Every customer moment. Connected.
The Zence Customer Experience Suite – Retail
Marketing Automation
Lead Management Capture, qualify & convert walk-ins and digital leads into loyal shoppers
Lead Management
Capture, qualify & convert walk-ins and digital leads into loyal shoppers
Customer Data Platform (CDP)
Track purchase history, channel preferences & engagement — all in one unified profile
Service Bot
AI-powered bot for 24x7 query resolution, product discovery, and assisted shopping
Loyalty
Tiered programs, point-based rewards, and referral benefits — customized for your retail brand
Feedback & Ticketing
Collect feedback, resolve issues & close service loops — before the shopper walks out
WhatsApp Commerce
Enable catalogs, conversations & commerce on the go — convenient for both stores & customers
Digital Receipt
Eco-friendly receipts with links to reviews, offers & reorders — sent via WhatsApp | SMS | Email
Unlocking Connected CX for the Iconic Brands






Customer Journey
Unified CX, Every Step of the Way


Acquisition
Leads | Loyalty
Understand preferences, personalize experiences, and convert leads into loyalists

Growth
Loyalty | Campaign | Analytics
Unlock deeper engagement through rewards, personalization, and seamless journeys

Retention
Analytics | Campaigns | VoC | Loyalty
Use analytics to predict churn and trigger timely win-back and loyalty actions


Activation
Campaign | Loyalty
Drive first transactions and re-engage dormant users using targeted campaigns

Engagement
Campaign | Analytics | Loyalty | VoC
Turn feedback and interactions into meaningful, omnichannel conversations
Zence CRM for Retail: Designed to Power Every Customer Touchpoint
Zence is built to support the complete retail value chain — from checkout counters to customer care, from
inventory management to omnichannel engagement.
- All Departments
- Customer - Facing
- Operations
Billing Checkout
- Point of Sale (POS) | In-store billing
- Online payment gateways
- E-receipts and transaction history
- Personalized upsell/cross-sell recommendations
DIGITAL PRESENCE & ENGAGEMENT
- Websites & e-commerce platforms
- Mobile apps (retail-specific
features like AR try-on) - Microsites for campaigns
MARKETING & CAMPAIGNS
- Segmented marketing campaigns
- Personalized offers and promotions
- Campaign ROI tracking
CUSTOMER LOYALTY & RETENTION
- Loyalty programs (points, tier systems)
- Instant rewards and cashback offers
- Unified loyalty wallet
- Real-time points redemption
across channels
CUSTOMER FEEDBACK & SUPPORT
- Post-purchase surveys
- Support ticketing systems (online/offline)
- Chatbots and WhatsApp for support
- Sentiment analysis and
feedback trends
CUSTOMER EXPERIENCE (CX)
- Personalized recommendations
- Omnichannel experience (seamless online-offline integration)
- CX scoring and customer
journey mapping - Predictive analytics for
proactive engagement
INVENTORY & SUPPLY CHAIN
- Real-time stock tracking
- Automated replenishment systems
- Notification of back-in-stock
items to customers
OPERATIONS & LOGISTICS
- Delivery tracking systems
- Pickup-in-store options
- Order tracking updates
to customers
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