Customer retention strategies have become one of the biggest competitive advantages for Retail Brands in 2026. Acquiring a new customer costs 5 to 7 times more than keeping an existing...
Read More
Zence Commerce | Abandoned Cart Recovery
Losing Sales to
Abandoned Carts?
Turn missed opportunities into revenue with personalized, automated recovery strategies
Reduce Cart Abandonment. Boost Conversions
Reclaim abandoned cart and winback lost customers over their preferred channel – WhatsApp
Streamlining Checkout
The Problem - Lengthy Checkout Process
- Customers can abandon their cart if they feel swamped. The more steps required to achieve an action, the more it stresses that shopper.
- Create a cart on behalf of customers and send payment link
- Encourage customers to buy from the nearest store & get instant delivery
Engaging Shoppers Effectively
The Problem: Disengaged Shoppers
- If shoppers are not engaged, they will be quick to abandon the cart, Engage customers with Right Message at the Right Time at the channel they prefer
- Notify staff with details of abandoned purchase
- Send periodic WhatsApp notifications to prompt customer to buy before deals/stock lasts out
- Incentivize customers with exclusive deals
Enhancing Payment Flexibility
The Problem - Lengthy Checkout Process
- There is a sense of reliability and comfortability in customers while paying for the goods. Not finding preferred payment option might lead them to abandon their cart
- Accepts bank, payment mode and BIN locked offers
- Accepts corporate incentives, credit card and merchant points
Delivering nothing less than the BEST
The Problem - Poor Customer Service
- Customers can abandon their cart if they don’t have sufficient information to complete checkout — and this costs you revenue
- Help customers feel personally connected to the brand via WhatsApp by fostering trust and emotional loyalty
- Connect, engage & support customers in real – time and enhance experience
Related Resources
From Siloed Systems to Seamless Experiences: The Rise of Unified CX Platforms
It’s 9:47 AM on a Tuesday. Priya has five browser tabs open. One is the email tool, still buffering. Another is the helpdesk, where a customer is asking politely, for...
Read More
What is a Customer Data Platform (CDP) Complete Guide
What is a Customer Data Platform? Here’s a scenario most marketers know painfully well: a customer browses a jacket on your website, buys it in-store two days later, and then...
Read More
Marketing Automation for Retail: What it actually does (and what it doesn’t)
There’s a scene that plays out in retail marketing teams across India — and honestly, across the world at least once every quarter. Three days before a big sale. Someone’s...
Read More
The DPDP Act and the Rise of Consent Governance in India
India’s digital ecosystem is growing faster than ever. With millions of customer interactions happening across websites, apps, POS systems, and messaging platforms, businesses are collecting and processing vast amounts of...
Read More
OneConsent by Zence: Architecting trust across systems
OneConsent by Zence: Building Governance that scales with trust In today’s enterprise environment, consent is no longer a compliance formality. It is a structural layer of trust. OneConsent by Zence...
Read MoreFAQs
Still have some concerns? We’ve got you covered! Dive in!
Cart abandonment is when shoppers add items to a website’s shopping cart but leave before finishing the transaction. Any item that enters the shopping basket but doesn’t make it through the transaction is said to be `abandoned’ by the customer. Retailers must pay careful attention to this metric as it directly correlates to conversion rates and revenue.
- Complicated Check-Out Process
- Deferred Purchase Decision
- Concerns over security of payments
- Fewer Payment Options
- Unavailability of Offers or Discounts
- Unsuitable Delivery Times
- Failure to Optimize for Mobile
- Brand receives notification of customer abandoning cart
- Brand creates ticket to retarget customer via Ticket Management system
- Brand sends message to customer for completing the purchase via WhatsApp
- Brand sends personalized coupon based on the cart value or items (or any rule) with a set expiry time
- Auto-ends the communication cycle when customer completes the purchase
Explore Our Other Products
Campaign Management
Deliver relevant experiences by personalizing every experience across preferred channels. Connect with customers through various…
Customer Data and Analytics
Understand the story behind every customer’s action. Unlock data’s true value by embedding it in your business strategy.
Feedback Solution
Gain indepth customer understanding with an advanced VoC solution that enables you to capture customer’s feedback and act on it.
Ticket Management
Streamline customer communication by managing, prioritizing and converting it into a trackable ticket. Save time and boost productivity.
Chat & Buy
Leverage WhatsApp and Digital Commerce Bot to accelerate business growth through seamless chat and buy functionalities. Engage customer… in real-time, offering personalized experiences, driving conversions and fostering lasting brand loyalty
Digital Receipt
Offer your customers environment-friendly e-Receipts that are easily shareable, engaging, and help businesses continue the dialogues post…
Request a Demo
Schedule a demo with our experts to explore how Zence can elevate loyalty, drive acquisition, engagement, retention and ultimately boost your bottom line.
What you can expect
- Live walkthrough of Zence key Features
- Industry-specific use-cases
- Custom demos to highlight how our CRM solution addresses your unique needs
- Expert guidance and recommendations tailored to your objectives