The retail industry is ever-evolving, and customers’ expectations are at the forefront of this transformation. To stay ahead of the competition, retailers must embrace a customer-centric culture, ensuring an omnichannel engagement…
Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –…
Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create such intimate experiences. Rather than nudging consumers towards the…