Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –…
The writing is on the wall: the days when businesses gave paper receipts are drawing to an end. The reason? Retailers have found a more efficient, faster, and seamless way…
Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create such intimate experiences. Rather than nudging consumers towards the…
Businesses are continuously working on strategies to impress the customer. The global recession has tightened privacy laws, and innovations in AI have impacted the way today’s customers behave. According…
Providing outstanding customer experiences lies at the heart of every modern business. Did you know that 80% of customers consider the experience that a brand brings to the table as important…
The retail industry is ever-evolving, and customers’ expectations are at the forefront of this transformation. To stay ahead of the competition, retailers must embrace a customer-centric culture, ensuring an omnichannel engagement…
Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers. The numbers back this trend: “Brands that rely on data to drive…