In today’s retail world, shopping is no longer tied to a single channel. A customer might browse a product in-store, check reviews on a mobile app, and finally make the…
We’re living in the experience era, where customers no longer judge brands only by the quality of their products or the competitiveness of their prices. Loyalty today is defined by…
No matter how stellar your product or service is, handling customer complaints is inevitable. But the real question modern businesses face is this: how to manage customer feedback in a…