Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –...
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Zence 360 | SEGMENTATION
Data-Driven Segments, Customer-Centric Outcomes
Unlock valuable insights and deliver targeted messages that resonate with each segment's unique preferences
Right Audience. Right Message. Right Time
Unlock higher conversions, better engagement, and improved ROI with targeted, relevant communication through smart segmentation
Drive Revenue with Personalized Messages across channels
Reach customers effectively through email, SMS, WhatsApp, and chat using Zence segmentation capabilities. Tailor messages based on customer purchase history, browsing behavior, campaign engagement, demographics, and personal attributes to enhance customer relationships and maximize sales
Target users by their specific action
Define segments based on demographics, behavior, purchase history, and more. Create custom tags and fields to categorize customers according to your specific business needs
Automate in Real-Time
Set up rules and triggers to automatically update segments in real-time. Ensure your segments are always accurate and up to date for precise targeting
Unlock Marketing Goals with Advanced Filters
Use filters to drill down into your customer data. Apply multiple conditions to create finely tuned segments aligned with your marketing goals
Execute Segment-Based Campaigns
Launch targeted marketing campaigns directly from segmented lists. Personalize content and promotions to maximize engagement and conversions
Gain Insights with Analytics and Reporting
Access actionable insights into segment performance and campaign effectiveness. Make data-driven decisions to optimize segmentation strategies and improve ROI
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Still have some concerns? We’ve got you covered! Dive in!
Segmentation is the process of dividing your customer base into smaller groups with similar characteristics. This allows you to tailor your marketing messages and campaigns to resonate better with each group’s specific needs and preferences.
Segmentation helps you achieve better marketing results by:
- Increasing engagement and conversions
- Boosting customer satisfaction through personalization
- Maximizing sales and ROI through targeted campaigns
You can use a variety of data points for segmentation, including:
- Demographics (age, location, income)
- Behavior (purchase history, website activity, email engagement)
- Preferences (interests, product choices)
Zence offers real-time automated segmentation, which updates segments based on pre-defined rules and triggers. This ensures your targeting remains precise.
Zence lets you launch marketing campaigns directly from your segmented lists. You can personalize content and promotions for each segment to maximize engagement and conversions.
Zence provides actionable analytics and reporting on segment performance and campaign effectiveness. This data allows you to optimize your segmentation strategies and improve your overall ROI.
Explore Our Other Products
Best-in-class, integrated solutions, all powered by a Customer Data Platform
Campaign Management
Deliver relevant experiences by personalizing every experience across preferred channels
Feedback Management
Gain an in-depth customer understanding with an advanced VoC solution that enables you to capture customers' feedback and act on it
Ticket Management
Streamline customer communication by managing, prioritizing & converting it into a trackable ticket
Reporting & Dashboard
Understand the story behind every customer's action. Unlock data's true value by embedding it in your business strategy
Digital Receipt
Offer your customers environment-friendly e-Receipts that are easily shareable and help businesses continue the dialogues post-purchase
Chat & Buy
Boost sales and digitize your brand’s shopping experience via WhatsApp and Digital Commerce Bot
Request a Demo
Schedule a demo with our experts to explore how Zence can elevate loyalty, drive acquisition, engagement, retention and ultimately boost your bottom line.
What you can expect
- Live walkthrough of Zence key Features
- Industry-specific use-cases
- Custom demos to highlight how our CRM solution addresses your unique needs
- Expert guidance and recommendations tailored to your objectives