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How Customer Transformation has changed the face of Marketing

Providing outstanding customer experiences lies at the heart of every modern business. Did you know that 80% of customers consider the experience that a brand brings to the table as important…

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Unveiling the Future of Retailing 2024 & Beyond

The retail industry is ever-evolving, and customers’ expectations are at the forefront of this transformation. To stay ahead of the competition, retailers must embrace a customer-centric culture, ensuring an omnichannel engagement…

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The Marketing Automation Conundrum CDP OR DMP?

Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers. The numbers back this trend: “Brands that rely on data to drive…

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Conversational Commerce the Future of Retail Marketing

Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create such intimate experiences. Rather than nudging consumers towards the…

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