OneConsent by Zence: Building Governance that scales with trust In today’s enterprise environment, consent is no longer a compliance formality. It is a structural layer of trust. OneConsent by Zence…
Consent Management under India’s DPDP Act: A CRM Perspective Over the past few months, conversations around India’s Digital Personal Data Protection Act, 2023 have intensified. For many organisations, the discussion…
The festive season is a magical time — lights twinkle, shopping carts overflow, and excitement fills the air. But behind the sparkle lies a real challenge for businesses: delivering exceptional…
Customer Service Week is here. And if you think service is just about answering emails and calls — think again. In today’s digital-first retail landscape, customers expect instant responses, personalized…
In this latest update, Zence has rolled out a series of powerful enhancements designed to simplify workflows, unify customer insights, and supercharge campaign performance. From all-in-one customer dashboards to journey-based…
Are your customers abandoning carts before completing their purchase? You’re not alone. According to the Baymard Institute, the average cart abandonment rate is nearly 70%, with studies ranging from 56%…
In the age of the experience economy, retail success depends on more than what you sell—it depends on how you make customers feel. And gamification is proving to be a…
Traditional loyalty programs based on points, coupons, and transactional perks worked well for previous generations. Gen Z, however, is rewriting the rules. For them, loyalty isn’t just about discounts—it’s about…
In today’s retail world, shopping is no longer tied to a single channel. A customer might browse a product in-store, check reviews on a mobile app, and finally make the…
The festive season has always been an important time for businesses to drive stronger customer engagement—whether in retail, D2C, or hospitality. It’s no longer just about boosting sales; it’s about…
Think about the last time you planned a trip. Did you just book a flight and hotel or were you looking for something more? Most travelers today want journeys that…
We’re living in the experience era, where customers no longer judge brands only by the quality of their products or the competitiveness of their prices. Loyalty today is defined by…