Providing outstanding customer experiences lies at the heart of every modern business. Did you know that 80% of customers consider the experience that a brand brings to the table as important...
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Zence Marketing | Marketing Automation
From Data to Delight
A multi-channel engagement platform that automates customer communication, delivering consistent, personalized messages across the entire customer lifecycle
Transform Your Customer Engagement Strategy
Reimagine Customer Experience with Zence—the engine driving next-gen, data-driven marketing automation
Seamless Journey Builder
Design personalized customer journeys that turn buyers into loyalists. Create seamless onboarding and retention strategies, ensuring engagement throughout the lifecycle
AI-Powered Personalization
Boost satisfaction and loyalty with tailored content and offers. Deliver real-time engagement via push, web, and
app notifications
Intelligent Customer Segmentation
Leverage AI/ML to group customers by behaviors and preferences. Enable personalized communication, targeted marketing, and optimized strategies
Unified Omnichannel Presence
Ensure consistent brand presence across online, in-store, and mobile channels. Develop an omnichannel strategy to build trust and recognition
Dynamic Dashboards
Access real-time performance tracking with custom dashboards. Gain actionable insights to refine strategies and achieve measurable results
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Still have some concerns? We’ve got you covered! Dive in!
Zence Marketing Automation is an AI-driven, omnichannel customer engagement platform designed to transform brand interactions. It allows effortless crafting of personalized journeys, automation of targeted campaigns, and real-time engagement across channels like email, SMS, and social media.
Key Features
- Personalized, cross-channel customer journeys
- Targeted campaigns based on behavior and preferences
- Real-time messaging for timely engagement
- Omnichannel integration for consistent communication
- Data-driven insights for optimized strategies
- Efficiency and scalability for time-saving and streamlined processes
Journey Builder enables the creation of personalized, cross-channel customer journeys that engage customers at every stage of their lifecycle—from onboarding to retention and reactivation.
Zence uses advanced segmentation techniques, like RFM analysis and behavior-based data, to target specific customer groups and deliver personalized marketing strategies that drive measurable results.
Zence ensures a unified brand presence across multiple channels—online, offline, and mobile—allowing consistent and personalized customer experiences that build trust and loyalty.
Zence dynamic dashboards provide real-time reporting on campaign performance, enabling brands to track key metrics and optimize strategies to boost customer engagement and overall results.
Zence implementation typically takes 3-4 weeks and includes the following steps:
- Identify: Define use cases and analytics dashboards
- Design: Outline data taxonomy and sources
- Implement: Use SDKs, APIs, and CDPs to push data to Zence
- Deploy: Conduct User Acceptance Testing (UAT), then push changes to production and deploy campaigns with analytics reports
- Monitor: Continuously track campaign performance and user engagement to identify growth opportunities
Explore Our Other Products
Best-in-class, integrated solutions, all powered by a Customer Data Platform:
Lead Management
Capture, nurture, and manage leads to drive conversions through the sales pipeline
Loyalty Program
Engage with your customers and convert them into brand advocates with the best-in-class Loyalty Program
Reporting & Dashboard
Understand the story behind each customer action and integrate insights into your business strategy
Ticket Management
Streamline customer communication by managing, prioritizing, and tracking tickets
Digital Receipt
Provide eco-friendly e-Receipts that are easily shareable, allowing for post-purchase engagement
Chat & Buy
Boost sales and digitize your brand’s shopping experience via WhatsApp and Digital Commerce Bot
Request a Demo
Schedule a demo with our experts to explore how Zence can elevate loyalty, drive acquisition, engagement, retention and ultimately boost your bottom line.
What you can expect
- Live walkthrough of Zence key Features
- Industry-specific use-cases
- Custom demos to highlight how our CRM solution addresses your unique needs
- Expert guidance and recommendations tailored to your objectives