Providing outstanding customer experiences lies at the heart of every modern business. Did you know that 80% of customers consider the experience that a brand brings to the table as important...
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Zence Marketing | Marketing Automation
From Data to Delight
A multi-channel engagement platform that automates customer communication, delivering
consistent, personalized messages across the entire customer lifecycle
consistent, personalized messages across the entire customer lifecycle
Transform Your Customer Engagement Strategy
Reimagine Customer Experience with Zence—the engine driving next-gen, data-driven marketing automation
Journey Builder for
seamless customization
Orchestrate personalized customer journeys that transform casual buyers into brand loyalists. Use no-code flows to design seamless cross-channel onboarding, retention, and reactivation strategies that engage customers throughout their lifecycle
Real-time Personalization for enhanced Customer Engagement
Anticipate customer needs with Zence advanced personalization tools. Customize messages and notifications in real time based on individual data and leverage engagement analytics for insights into behavior and preferences
Precision Targeting with
Intelligent Segmentation
Segment users based on attributes, behavior, and affinities, including RFM analysis. Analyze engagement and purchase patterns to deliver targeted marketing strategies and
tailored experiences
Integrated Omnichannel
Engagement Framework
Build a consistent brand presence across all channels—online, in-store, mobile, and more. Develop an omnichannel strategy that strengthens customer trust and recognition with personalized experiences
Real-Time Insights with
Dynamic Dashboards
Monitor campaign performance and customer engagement with real-time reporting and interactive dashboards. Use these insights to adjust strategies and enhance customer experiences continuously
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Read MoreFAQs
Still have some concerns? We’ve got you covered! Dive in!
Zence Marketing Automation is an AI-driven, omnichannel customer engagement platform designed to transform brand interactions. It allows effortless crafting of personalized journeys, automation of targeted campaigns, and real-time engagement across channels like email, SMS, and social media.
Key Features
- Personalized, cross-channel customer journeys
- Targeted campaigns based on behavior and preferences
- Real-time messaging for timely engagement
- Omnichannel integration for consistent communication
- Data-driven insights for optimized strategies
- Efficiency and scalability for time-saving and streamlined processes
Journey Builder enables the creation of personalized, cross-channel customer journeys that engage customers at every stage of their lifecycle—from onboarding to retention and reactivation.
Zence uses advanced segmentation techniques, like RFM analysis and behavior-based data, to target specific customer groups and deliver personalized marketing strategies that drive measurable results.
Zence ensures a unified brand presence across multiple channels—online, offline, and mobile—allowing consistent and personalized customer experiences that build trust and loyalty.
Zence dynamic dashboards provide real-time reporting on campaign performance, enabling brands to track key metrics and optimize strategies to boost customer engagement and overall results.
Zence implementation typically takes 3-4 weeks and includes the following steps:
- Identify: Define use cases and analytics dashboards
- Design: Outline data taxonomy and sources
- Implement: Use SDKs, APIs, and CDPs to push data to Zence
- Deploy: Conduct User Acceptance Testing (UAT), then push changes to production and deploy campaigns with analytics reports
- Monitor: Continuously track campaign performance and user engagement to identify growth opportunities
Explore Our Other Products
Best-in-class, integrated solutions, all powered by a Customer Data Platform:
Lead Management
Capture, nurture, and manage leads to drive conversions through the sales pipeline
Loyalty Program
Engage with your customers and convert them into brand advocates with the best-in-class Loyalty Program
Reporting & Dashboard
Understand the story behind each customer action and integrate insights into your business strategy
Ticket Management
Streamline customer communication by managing, prioritizing, and tracking tickets
Digital Receipt
Provide eco-friendly e-Receipts that are easily shareable, allowing for post-purchase engagement
Chat & Buy
Boost sales and digitize your brand’s shopping experience via WhatsApp and Digital Commerce Bot
Request a Demo
Schedule a demo with our experts to explore how Zence can elevate loyalty, drive acquisition, engagement, retention and ultimately boost your bottom line.
What you can expect
- Live walkthrough of Zence key Features
- Industry-specific use-cases
- Custom demos to highlight how our CRM solution addresses your unique needs
- Expert guidance and recommendations tailored to your objectives