When your customer data lives in silos, your experience does too. And that’s exactly what today’s customers don’t tolerate. They expect brands to recognize them across channels, remember past interactions,…
Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much…
Let’s face it—today’s customer experience feels like a jigsaw puzzle. Marketers spend more time stitching together disconnected platforms than building relationships. This is exactly the kind of chaos Sia, a…
Modern enterprises deploy a data-driven approach when it comes to making clever marketing decisions or interacting with customers. Did you Know? “Brands that rely on data to drive customer engagement…