Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much…
Let’s face it—today’s customer experience feels like a jigsaw puzzle. Marketers spend more time stitching together disconnected platforms than building relationships. This is exactly the kind of chaos Sia, a…
Modern enterprises deploy a data-driven approach when it comes to making clever marketing decisions or interacting with customers. Did you Know? “Brands that rely on data to drive customer engagement…