Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –...
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Zence Commerce | Abandoned Cart Recovery
Losing Sales to Abandoned Carts?
Turn missed opportunities into revenue with personalized, automated
recovery strategies
recovery strategies
Reduce Cart Abandonment. Boost Conversions
Reclaim abandoned cart and winback lost customers over their preferred channel – WhatsApp
Streamlining Checkout
The Problem - Lengthy Checkout Process
- Customers can abandon their cart if they feel swamped. The more steps required to achieve an action, the more it stresses that shopper.
- Create a cart on behalf of customers and send payment link
- Encourage customers to buy from the nearest store & get instant delivery
Engaging Shoppers Effectively
The Problem: Disengaged Shoppers
- If shoppers are not engaged, they will be quick to abandon the cart, Engage customers with Right Message at the Right Time at the channel they prefer
- Notify staff with details of abandoned purchase
- Send periodic WhatsApp notifications to prompt customer to buy before deals/stock lasts out
- Incentivize customers with exclusive deals
Enhancing Payment Flexibility
The Problem - Lengthy Checkout Process
- There is a sense of reliability and comfortability in customers while paying for the goods. Not finding preferred payment option might lead them to abandon their cart
- Accepts bank, payment mode and BIN locked offers
- Accepts corporate incentives, credit card and merchant points
Delivering nothing less than the BEST
The Problem - Poor Customer Service
- Customers can abandon their cart if they don’t have sufficient information to complete checkout — and this costs you revenue
- Help customers feel personally connected to the brand via WhatsApp by fostering trust and emotional loyalty
- Connect, engage & support customers in real – time and enhance experience
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Read MoreFAQs
Still have some concerns? We’ve got you covered! Dive in!
Cart abandonment is when shoppers add items to a website’s shopping cart but leave before finishing the transaction. Any item that enters the shopping basket but doesn’t make it through the transaction is said to be `abandoned’ by the customer. Retailers must pay careful attention to this metric as it directly correlates to conversion rates and revenue.
- Complicated Check-Out Process
- Deferred Purchase Decision
- Concerns over security of payments
- Fewer Payment Options
- Unavailability of Offers or Discounts
- Unsuitable Delivery Times
- Failure to Optimize for Mobile
- Brand receives notification of customer abandoning cart
- Brand creates ticket to retarget customer via Ticket Management system
- Brand sends message to customer for completing the purchase via WhatsApp
- Brand sends personalized coupon based on the cart value or items (or any rule) with a set expiry time
- Auto-ends the communication cycle when customer completes the purchase
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- Industry-specific use-cases
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