2025 wasn’t about adding more features. It was about making the platform work better for brands
Client conversations shifted from “What’s your AI story?” to “How is it helping our teams?”, and Zence responded by building AI meaningfully into the platform. This drove steady expansion and wider adoption of Zence Unified CRM across industries.Brands across Retail, QSR, Fashion, Beauty, Malls, D2C & more relied on Zence to bring customer data together and deliver more consistent experiences.
The year remained focused on improving automation, strengthening product
capabilities, and supporting adoption at enterprise scale.
A. Powered by Partnerships
A year defined by partnerships that strengthened our journey and amplified what we set out to build.
Brands
Trusted by leading brands across industries
Partnerships
An ecosystem that helps Zence scale securely, reliably, and intelligently
B. Hot off the Press
An ecosystem that helps Zence scale securely, reliably, and intelligently
The future of Vertical SaaS: How Zence by Easyrewardz is shaping retail CRM.
Easyrewardz Vertical SaaS platform Zence delivers tailored CRM solutions for retailers, integrating customer lifecycle management with AI-driven insights.
In an exclusive interview with Outlook Publishing (India) Pvt. Ltd.,
Soumya Chatterjee, CEO & Co-founder of Easyrewardz, shares how Vertical
SaaS, real-time engagement, and outcome-led CRM are shaping the future of customer experience—practical, purposeful, and built for scale.
Zence groundbreaking approach has not only set new standards in the industry but also earned recognition through two prestigious awards:
D. Client Chronicles
E. Event Participation: In Conversation with the Retail Ecosystem
This year, we participated in key retail industry events across geographies, engaging with leaders and practitioners on omnichannel CX, loyalty, and the evolving role of customer intelligence in modern retail.
PRC 2025 – India
We participated in the Phygital Retail Convention 2025 at Mumbai—India’s largest retail intelligence event—engaging with leaders shaping the future of omnichannel CX and retail growth.
NRF Asia Pacific – Singapore
We marked a key milestone this year by participating in the NRF 2025 event in Singapore—joining global retail leaders to exchange ideas, insights, and perspectives shaping the future of retail.
F. Technological Leap: Product Enhancements
At Zence, we are strengthening our technology foundation before scaling further. AI is built into our core systems to improve efficiency, decision-making, and product performance. These enhancements help us optimise operations, differentiate our offerings, and scale in a more controlled and sustainable way.
AI that solves
Mapping real Business Challenges to our AI-Powered Solutions
AI-Powered Marketing Calendar
2. Real-time CX dashboards for business teams
3. Real-time Sentiment Analysis
4. Real-time CX dashboards for business teams
5. Enrich Tickets with Intelligent Responses
G. From the Co-Founder’s Desk
2025 strengthened how brands use Zence in their everyday customer interactions.
The year brought smoother adoption, more stability across modules, and clearer ways to harness AI in feedback, service, engagement, and loyalty. Every effort was focused on reducing complexity for brand teams, improving visibility into customer journeys, and enabling faster, more confident decision-making.
As we step into 2026, we look forward to building on this momentum and creating even more meaningful experiences for brands and their customers.
