In this latest update, Zence has rolled out a series of powerful enhancements designed to simplify workflows, unify customer insights, and supercharge campaign performance. From all-in-one customer dashboards to journey-based segmentation, from spam-safe email templates to store-level ROI reports, this release of Zence Marketing is built to help marketers move from reactive to proactive, and from manual effort to AI-driven execution.
Let’s dive into what’s new.
1. Unified Customer Intelligence: All Insights, One Dashboard
Juggling multiple tools to track customer interactions is inefficient. Zence eliminates that pain by consolidating everything into one place:
- Total Communication History: Track every SMS, Email, and WhatsApp interaction in one place, with iOS & App Push tracking coming soon
- Customer Browse History: Monitor user interactions across web and app platforms (coming soon)
- Unified Dashboard: Access all insights without switching tabs
Impact: Smarter conversations, stronger customer connections, and an effortless way to understand the complete customer journey.
2. Segmentation on Journeys: Personalization that scales
Marketing automation is no longer about responding to isolated events. With Segmentation on Journeys, Zence empowers brands to design entire customer journeys, whether triggered by activity or defined by audience segments:
- Activity-Driven Triggers: Launch campaigns in response to user actions
- Segment-Driven Triggers: Automate campaigns for predefined audience segments
Impact: Personalization becomes scalable, targeting becomes precise, and campaign setup is simpler, even for thousands of customers.
3. Spam check for Email Templates: Confident Deliverability
No marketer wants to see their carefully crafted emails land in the spam folder. Zence’s new spam check feature solves that by providing:
- Instant Spam Probability Score every time you save an email
- Real-time suggestions to tweak and optimize before sending
Impact: Higher deliverability, better open rates, and campaigns that land exactly where they’re supposed to.
4. Store-level performance in ROI Reports: Actionable Insights
High-level metrics are valuable, but granular insights drive real decisions. Zence now adds store-level performance reporting with:
- New Store Performance Tab to filter results by date, city, or state
- Downloadable reports for deeper offline analysis
Impact: Identify what’s working, where it’s working, and optimize investments for maximum ROI at the store level.
5. AI-Powered Content Generation & Marketing Calendar: Plan Smarter & Execute Faster
Zence content capabilities now leverage AI to streamline planning and execution:
- AI-driven suggestions: Tailored to seasonal events and industry trends
- LLM-powered Content & Banner Generation: Create marketing assets in seconds
- Automated Campaign Scheduling: Sync with your marketing calendar for timely execution
Impact: Deliver campaigns that resonate at the right moment with the right message, reducing manual effort and increasing efficiency.
Final Words
With these updates, Zence Marketing positions itself as the AI-powered platform of choice for brands that want to unify customer data, scale personalization, boost deliverability, gain granular insights, and reduce campaign execution time.
See the power of Zence newest marketing updates in action. Elevate every campaign, delight your customers, and experience the ultimate ZenCustomerExperience — schedule your demo today.
FAQs
1. How does unified customer intelligence help marketers?
It consolidates all customer interactions (Email, SMS, WhatsApp, and soon iOS & App Push) and browsing history into a single dashboard, eliminating the need to juggle multiple tools.
2. What insights does store-level ROI reporting provide?
The new Store Performance tab lets you analyze results by city, state, or specific stores. You can also download detailed reports to see which stores or regions drive the most ROI.
3. How does the spam check feature work?
Every time you save an email, Zence shows a spam probability score. This lets you adjust content before sending, ensuring higher deliverability and better engagement.
4. Can marketers customize the unified dashboard?
Yes. Teams can personalize the dashboard to focus on the metrics and interaction data most relevant to their campaigns.
5. Can I sync the marketing calendar with external tools?
Yes. Campaign schedules can be synced with standard calendar apps, making planning and alignment seamless for teams.
