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Are your customers abandoning carts before completing their purchase? You’re not alone. According to the Baymard Institute, the average cart abandonment rate is nearly 70%, with studies ranging from 56%…
In the age of the experience economy, retail success depends on more than what you sell—it depends on how you make customers feel. And gamification is proving to be a…
In today’s retail world, shopping is no longer tied to a single channel. A customer might browse a product in-store, check reviews on a mobile app, and finally make the…
The festive season has always been an important time for businesses to drive stronger customer engagement—whether in retail, D2C, or hospitality. It’s no longer just about boosting sales; it’s about…
Think about the last time you planned a trip. Did you just book a flight and hotel or were you looking for something more? Most travelers today want journeys that…
We’re living in the experience era, where customers no longer judge brands only by the quality of their products or the competitiveness of their prices. Loyalty today is defined by…
The festive season in India is more than just shopping, it’s a tradition, an emotion, and a time when customers expect brands to celebrate with them. From Diwali lights to…
In today’s competitive D2C landscape, customer experience isn’t just a differentiator—it’s the growth engine. Yet, many brands continue to face fragmented tools, outdated workflows, and superficial personalization that fails to…
In the food and beverage (F&B) industry — whether it’s quick-service restaurants (QSRs), casual dining, fine dining, or delivery-first brands — every guest interaction counts. A single unresolved complaint can…
Let’s be real, What worked in CRM five years ago just doesn’t cut it anymore. Your customers have evolved and so should your CRM. Modern customers expect real-time responses, personalized…
As customer expectations evolve, automation has become the foundation of scalable, efficient digital engagement. Businesses are increasingly relying on marketing automation to run campaigns, personalize outreach, and drive conversions. But…
In a world where customer expectations shift by the second, there’s no room for delay. That’s why we’ve given Zence Analytics a powerful upgrade. From real-time insights and smarter segments…