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Abandoned Cart Recovery: Tactics that actually work

Are your customers abandoning carts before completing their purchase? You’re not alone. According to the Baymard Institute, the average cart abandonment rate is nearly 70%, with studies ranging from 56%…

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Top 7 Common CX Mistakes D2C Brands make (and How Zence CRM Fixes Them)

In today’s competitive D2C landscape, customer experience isn’t just a differentiator—it’s the growth engine. Yet, many brands continue to face fragmented tools, outdated workflows, and superficial personalization that fails to…

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Outdated CRM Practices That Could Be Costing You Customers

Let’s be real, What worked in CRM five years ago just doesn’t cut it anymore. Your customers have evolved and so should your CRM. Modern customers expect real-time responses, personalized…

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Why AI Chatbots are the missing layer in intelligent Marketing Automation?

As customer expectations evolve, automation has become the foundation of scalable, efficient digital engagement. Businesses are increasingly relying on marketing automation to run campaigns, personalize outreach, and drive conversions. But…

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