Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much...
Read MoreLosing Sales to
Abandoned Carts?
Reduce Cart Abandonment. Boost Conversions
Streamlining Checkout
The Problem - Lengthy Checkout Process
- Customers can abandon their cart if they feel swamped. The more steps required to achieve an action, the more it stresses that shopper.
- Create a cart on behalf of customers and send payment link
- Encourage customers to buy from the nearest store & get instant delivery
Engaging Shoppers Effectively
The Problem: Disengaged Shoppers
- If shoppers are not engaged, they will be quick to abandon the cart, Engage customers with Right Message at the Right Time at the channel they prefer
- Notify staff with details of abandoned purchase
- Send periodic WhatsApp notifications to prompt customer to buy before deals/stock lasts out
- Incentivize customers with exclusive deals
Enhancing Payment Flexibility
The Problem - Lengthy Checkout Process
- There is a sense of reliability and comfortability in customers while paying for the goods. Not finding preferred payment option might lead them to abandon their cart
- Accepts bank, payment mode and BIN locked offers
- Accepts corporate incentives, credit card and merchant points
Delivering nothing less than the BEST
The Problem - Poor Customer Service
- Customers can abandon their cart if they don’t have sufficient information to complete checkout — and this costs you revenue
- Help customers feel personally connected to the brand via WhatsApp by fostering trust and emotional loyalty
- Connect, engage & support customers in real – time and enhance experience
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Read MoreFAQs
Cart abandonment is when shoppers add items to a website’s shopping cart but leave before finishing the transaction. Any item that enters the shopping basket but doesn’t make it through the transaction is said to be `abandoned’ by the customer. Retailers must pay careful attention to this metric as it directly correlates to conversion rates and revenue.
- Complicated Check-Out Process
- Deferred Purchase Decision
- Concerns over security of payments
- Fewer Payment Options
- Unavailability of Offers or Discounts
- Unsuitable Delivery Times
- Failure to Optimize for Mobile
- Brand receives notification of customer abandoning cart
- Brand creates ticket to retarget customer via Ticket Management system
- Brand sends message to customer for completing the purchase via WhatsApp
- Brand sends personalized coupon based on the cart value or items (or any rule) with a set expiry time
- Auto-ends the communication cycle when customer completes the purchase
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