Every swipe, scroll, and search tells a story—and with the right tools, that story can fuel truly personalized customer experiences. But for most brands, providing a personalized shopping experience still…
When your customer data lives in silos, your experience does too. And that’s exactly what today’s customers don’t tolerate. They expect brands to recognize them across channels, remember past interactions,…
Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much…