Running a retail business today isn’t just about having the right products or fast delivery. It’s about knowing your customers—what they browse, when they buy, and how they prefer to engage—and delivering experiences that keep them coming back.
But with endless channels, rising expectations, and shrinking attention spans, how do you actually make that happen?
A powerful CRM helps you track every customer, campaign, and conversation in one place. But not all CRMs are built for retail. You need something that can manage sales, marketing, service, loyalty, and more—without juggling multiple tools.
“In 2025, the retail landscape demands hyper-personalization, seamless omnichannel experiences, and AI-driven insights to truly connect with consumers.”
If you’re on the hunt for a CRM that’s made for retail businesses, not just generic sales pipelines—you’re in the right place. We’ve curated a list of the Top 10 Best CRM software built for retail excellence.
Among these CRM solutions, Zence leads the way with a retail-first approach. Let’s explore what makes it stand out.
The Top 10 CRM Software for Retail Brands
- Zence
- Freshsales
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
- Klaviyo
- Keap
- Zendesk Sell
- Salesmate
1. Zence
When it comes to CRMs that understand the complexities of modern retail, Zence stands in a league of its own.
Zence is more than just a CRM—it’s an all-in-one, AI-powered stack built to solve real retail challenges. The platform brings together four powerful modules—Marketing, Service, 360 and Commerce—each designed to support specific challenges across the customer lifecycle.
From running omnichannel campaigns and resolving support tickets to personalizing storefront journeys and turning data into action, every function is unified in one place. With built-in loyalty tools, real-time automation, and actionable insights, Zence empowers brands to simplify operations, deepen customer relationships, and accelerate growth. That’s what makes Zence the go-to CRM for businesses ready to scale faster, serve better, and sell smarter.
2. Freshsales
Freshsales by Freshworks is a cloud-based CRM solution designed to support businesses of all sizes with a strong focus on sales growth and lead management. With AI-powered tools, Freshsales helps teams identify warm leads, score and prioritize them, and assign follow-ups more efficiently.
The platform offers a 360-degree view of every customer by tracking interactions, website activity, and engagement history, making it easier for businesses to build meaningful relationships and drive revenue with precision.
3. HubSpot CRM
HubSpot offers a user-friendly, all-in-one platform that helps businesses attract, engage, and delight customers without the need for complex setups. Known for its clean interface and seamless integration across its marketing, sales, and service hubs, HubSpot helps businesses manage contacts, automate workflows, and run campaigns from a single dashboard.
4. Salesforce
Salesforce CRM is a cloud-based platform that offers a complete suite of solutions—from sales and marketing to customer service and real-time analytics—all under one roof. Built to support businesses of all sizes, Salesforce enables seamless contact and opportunity management, quote-to-cash workflows, and omnichannel communication across email, phone, chat, and social media.
Its automation tools help streamline repetitive tasks, while customizable dashboards offer clear visibility into customer data and team performance. With powerful integrations and a scalable structure, Salesforce supports brands in delivering consistent, personalized experiences at every stage of the customer journey.
5. Zoho CRM
Zoho CRM offers a flexible and affordable solution for small to mid-sized businesses looking to streamline their sales processes. With tools that cover lead generation, pipeline management, contact tracking, and workflow automation, it helps teams stay organized and productive. Features like omnichannel communication and AI-driven insights add value, especially for businesses starting their CRM journey.
6. Pipedrive
Pipedrive is a sales-first CRM designed to make deal management effortless. It’s intuitive and great for sales reps on the go. It offers robust contact and lead tracking, workflow automation, email sync (with templates, tracking, and segmentation), and AI-powered tools like a smart sales assistant and automated forecasting.
The platform also supports document generation, web visitor tracking, and seamless integrations with over 400 apps—from Gmail and Slack to Zapier and QuickBooks. With its intuitive interface, mobile access, and strong reporting features, Pipedrive empowers small to mid-sized businesses to streamline their sales process, automate repetitive tasks, and close more deals efficiently.
7. Klaviyo
Klaviyo offers a marketing automation platform designed primarily for e-commerce and D2C brands. Its core strength lies in customer segmentation and multichannel campaign execution across email, SMS, push notifications, and WhatsApp.
The platform includes features like behavior-based targeting, predictive analytics, and A/B testing, helping brands deliver personalized communication at scale. With built-in templates, AI-assisted content suggestions, and integrations with popular e-commerce platforms, Klaviyo supports fast-moving marketing teams.
8. Keap
Keap is a CRM and marketing automation platform designed primarily for small businesses, solopreneurs, and service providers. It combines customer management, sales pipeline tracking, email and SMS marketing, appointment scheduling, invoicing, and payment collection—all in one place. With built-in automation, Keap helps businesses follow up with leads, nurture prospects, and streamline day-to-day operations.
9. Zendesk Sell
Zendesk Sell is a modern, all-in-one CRM built to help sales teams work smarter and close deals faster. It offers automated lead management with round-robin routing and intelligent lead scoring to ensure the right opportunities are prioritized. The platform also includes AI-powered tools like conversational bots, predictive forecasting, and advanced lead analytics to improve visibility and decision-making. With email intelligence features and multichannel engagement metrics, teams can track open rates, customer interactions, and revenue attribution with ease. Seamless integration with the wider Zendesk suite ensures a connected experience across sales, support, and marketing.
10. Salesmate
Salesmate is a unified CRM built to streamline sales, marketing, and support on a single platform. It offers 360° contact management—importing leads, enriching data, tracking calls, emails, and activities alongside a visual, drag-and-drop pipeline view to organize deals efficiently. Its “Smart Emails” feature includes two-way sync with major providers, email tracking, and personalized templates for effective outreach.
The platform also integrates built-in calling, SMS, meeting scheduling, quoting, and support ticketing. Plus, advanced AI tools like call transcription, summary generation, and customizable dashboards help teams work smarter and faster.
Wrapping Up
Retail is evolving quickly, and your CRM should evolve with it. From managing data to building loyalty, every touchpoint matters. While many CRM platforms help with parts of the puzzle, Zence brings it all together.
As a leading Vertical SaaS solution built specifically for retail, Zence empowers brands to simplify operations, personalise customer journeys, manage feedback, drive loyalty, and turn data into actionable insights—all from a single, scalable platform.
Book a demo of Zence and see what a truly retail-first CRM platform can do.
