Running a retail business today isn’t just about great products or fast delivery—it’s about knowing your customers: what they browse, when they buy, and how they like to engage.
But with endless channels, rising expectations, and shrinking attention spans, how do brands make that happen?
A robust CRM helps brands track every customer, campaign, and conversation in one place. Not all CRMs are built to meet the unique demands of commerce and customer-centric industries. Brands need something that can manage sales, marketing, service, loyalty, and more—without juggling multiple tools.
If you’re looking for a CRM built for retail—not just generic sales pipelines—you’re in the right place. We’ve curated a list of the Top 10 CRM software built for retail excellence.
While all these CRMs bring something unique to the table, Zence stands out for its dedicated focus on solving real retail challenges.
The Top 10 CRM Software for Retail Brands
- Zence
- Freshworks
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
- Keap
- Zendesk
- Salesmate
- Creatio
1. Zence
When it comes to CRMs that truly understand the complexities of modern retail, Zence stands in a league of its own.
Built for enterprise-level retail businesses, Zence is more than just a CRM—it’s an AI-powered, all-in-one platform purpose-built for solving real retail challenges.
The platform brings together four powerful modules—Marketing, Service, 360, and Commerce—each crafted to support specific challenges across the customer lifecycle. From running omnichannel campaigns and resolving support tickets to personalising storefront journeys and turning data into action, every function is unified in one place.
With built-in loyalty tools, real-time automation, and actionable insights, Zence empowers brands to simplify operations, deepen customer relationships, and accelerate growth. That’s what makes Zence the go-to CRM for businesses ready to scale faster, serve better, and sell smarter.
2. Freshworks
Freshworks offers a complete, enterprise-grade CRM suite that helps businesses deliver exceptional customer and employee experiences—without the complexity. Designed to unify sales, marketing, and support teams, the Freshworks CRM suite brings together AI-powered tools like Freshsales, Freshmarketer, Freshdesk, and Freshchat to drive end-to-end engagement across every touchpoint. Whether it’s converting leads, personalizing multichannel campaigns, closing deals faster, or offering effortless service, Freshworks enables organizations to unlock loyalty, efficiency, and growth through one refreshingly easy-to-use platform.
3. HubSpot CRM
HubSpot CRM is a user-friendly, cloud-based platform designed to streamline sales, marketing, and customer service operations—especially for fast-growing teams. With its Smart CRM, businesses can unify their data, tech stacks, and teams on a single platform. HubSpot offers a rich set of features including contact management, sales pipeline tracking, marketing automation, AI-powered content tools, and 24/7 customer support solutions.
4. Salesforce
Salesforce CRM is a comprehensive, AI-powered platform designed to help businesses build deeper customer relationships and close deals faster—whether from the office or on the go. As part of its integrated Customer 360 suite, Salesforce unifies data across sales, service, marketing, and commerce, allowing teams to work collaboratively and deliver personalized experiences at scale. From lead generation and pipeline management to customer support and real-time insights, every product—like Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Einstein AI—works together on a single platform.
5. Zoho CRM
Zoho CRM is a unified customer experience platform that brings together sales, marketing, and customer service teams under one roof to deliver seamless and personalized customer interactions. The platform also offers robust automation tools that streamline workflows across departments and ensure compliance at every stage. With unified analytics, interactive dashboards, and AI-powered insights, Zoho helps businesses make data-driven decisions that enhance customer satisfaction.
6. Pipedrive
Pipedrive is a visually intuitive, sales-first CRM designed to help businesses close deals faster and smarter. From pipeline tracking and AI-powered automation to seamless email marketing and app integrations, Pipedrive brings everything under one roof to streamline the sales journey. Its customizable dashboards, centralized data management, and intelligent nudges help teams stay on top of every opportunity. With powerful AI features and an easy-to-use interface, Pipedrive eliminates manual tasks and enables sales teams to focus on what matters most—selling.
7. Keap
Keap is an all-in-one CRM and automation platform designed to help small businesses scale with ease. It combines powerful features like CRM, email and text marketing, landing pages, payments, appointment scheduling, and sales pipeline tracking—everything streamlined in one place. With tools for marketing automation, lead capture, sales follow-ups, and lifecycle automation, Keap empowers businesses to save time, stay organized, and grow revenue effortlessly. Whether you’re booking appointments, managing contacts, sending invoices, or nurturing leads, Keap helps you do it all—without switching tools or missing a beat.
8. Zendesk
Zendesk is an all-in-one customer service platform designed to help businesses deliver fast, personalized, and seamless support across every channel. Whether it’s email, chat, social, or voice, Zendesk connects every conversation so customers never have to repeat themselves. Real-time dashboards offer deep insights into performance and customer needs, while built-in integrations and out-of-the-box functionality mean you can launch quickly and scale effortlessly—without relying on large dev teams. Zendesk helps you reduce effort per ticket, improve time to value, and deliver the kind of service that keeps customers coming back.
9. Salesmate
Salesmate is more than just a CRM—it’s a complete, AI-powered revenue operating system built to accelerate sales, automate marketing, and streamline support from one intuitive, omnichannel platform. With unified sales management, Salesmate empowers teams to simplify pipelines, automate follow-ups, and unlock real-time insights that drive faster deal closures. Its smart marketing automation enables brands to run targeted campaigns with behavior-driven triggers that nurture leads at every stage. For support, Salesmate redefines the experience with fast, personalized interactions across channels, powered by live chat, email automation, and intelligent task handling.
10. Creatio
Creatio is an AI-native CRM platform built for businesses that want to drive growth, boost productivity, and deliver personalized customer experiences—all from a single, unified ecosystem. With dedicated solutions for Sales, Marketing, and Service, Creatio leverages embedded AI to automate workflows, predict customer needs, and accelerate time-to-revenue. Its no-code capabilities empower teams to adapt and scale faster, while the centralized Marketplace and tools like Creatio.ai and RevOps Guide provide rich integrations, insights, and governance. Whether you’re streamlining marketing or enhancing service delivery, Creatio ensures every team is aligned for smarter decisions and stronger customer outcomes.
Wrapping Up
Retail is evolving quickly, and your CRM should evolve with it. From managing data to building loyalty, every touchpoint matters. While most CRM platforms solve parts of the puzzle, Zence brings every piece together seamlessly.
As a leading Vertical SaaS solution built specifically for retail, Zence empowers brands to simplify operations, personalise customer journeys, manage feedback, drive loyalty, and turn data into actionable insights—all from a single, scalable platform.
See how Zence transforms your customer journey—book your demo today.
