Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –...
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Zence 360 | Customer Data Platform
Every Data has a Story
Unveil the story behind your data and craft ideal customer journeys
Transform Unified Customer Insights into Exceptional Experiences
Unlock your customer data's full potential with our advanced Customer Data Platform (CDP).
Effortlessly collect, unify, and activate your data to drive exceptional engagement and growth
Effortlessly collect, unify, and activate your data to drive exceptional engagement and growth
No more Data Silos, SVoC for the win
Data silos disrupt customer profiles and hence, decision making process. Enter the Customer Data Platform (CDP) to collect first party data and bridge the gap. Say goodbye to fragmented data and hello to a Single View of Customer. Unify data from every customer interaction across online and offline channels, including mobile app, website, SMS and more
Insight-Powered Marketing, ‘Exclusively for me’ Experiences
Customer Data Platform provides customer behavior analysis and can construct identity graphs that help marketers plot the most accurate, effective and personalized strategies. Zence CDP helps extracting key insights and automating user segmentation for precisely targeted, retention-driving campaigns
Seamless Integration with 100+ Tools and Platforms
Our open platform seamlessly integrates with any solution your tech stack. With over 100+ pre-built connections and intuitive developer tools, the solution helps brands uncover insights and enhance CX across all channels
Facilitate Loyalty beyond Points
Harness the power of CDP to transform your loyalty program into a truly customer-centric experience. By leveraging customer insights for personalized experiences and exclusive offers, you foster deeper connections and long-term loyalty
Compliant with
Modern Privacy Standards
Maintain compliance with GDPR and other regulations using advanced privacy management tools
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The Marketing Automation Conundrum CDP OR DMP?
Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers. The numbers back this trend: “Brands that rely on data to drive...
Read MoreFAQs
Still have some concerns? We’ve got you covered! Dive in!
A Customer Data Platform (CDP) is a software solution that collects and manages customer data from various sources to create unified customer profiles.
Using a CDP allows businesses to unify customer data from multiple channels, gain deeper insights into customer behavior, create personalized marketing campaigns, and improve overall customer experience.
Unlike traditional CRM systems or Data Management Platforms (DMPs), a CDP focuses on creating unified customer profiles that are accessible in real-time for marketing and engagement purposes.
A CDP can manage various types of data, including first-party data (e.g., customer interactions, purchase history), behavioral data (e.g., website visits, mobile app usage), and demographic data (e.g., age, location).
Customer data in a CDP is typically secured through advanced encryption methods and compliance with data privacy regulations such as GDPR
Explore Our Other Products
Best-in-class, integrated solutions, all powered by a Customer Data Platform
Campaign Management
Deliver relevant experiences by personalizing every experience across preferred channels
Feedback Management
Gain an in-depth customer understanding with an advanced VoC solution that enables you to capture customers' feedback and act on it
Ticket Management
Streamline customer communication by managing, prioritizing & converting it into a trackable ticket
Reporting & Dashboard
Understand the story behind every customer's action. Unlock data's true value by embedding it in your business strategy
Digital Receipt
Offer your customers environment-friendly e-Receipts that are easily shareable and help businesses continue the dialogues post-purchase
Chat & Buy
Boost sales and digitize your brand’s shopping experience via WhatsApp and Digital Commerce Bot
Request a Demo
Schedule a demo with our experts to explore how Zence can elevate loyalty, drive acquisition, engagement, retention and ultimately boost your bottom line.
What you can expect
- Live walkthrough of Zence key Features
- Industry-specific use-cases
- Custom demos to highlight how our CRM solution addresses your unique needs
- Expert guidance and recommendations tailored to your objectives