Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much…
Businesses are continuously working on strategies to impress the customer. The global recession has tightened privacy laws, and innovations in AI have impacted the way today’s customers behave.According to Forbes,…
Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –…