Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –…
Businesses are continuously working on strategies to impress the customer. The global recession has tightened privacy laws, and innovations in AI have impacted the way today’s customers behave. According…
Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers. The numbers back this trend: “Brands that rely on data to drive…