Every swipe, scroll, and search tells a story—and with the right tools, that story can fuel truly personalized customer experiences. But for most brands, providing a personalized shopping experience still…
When your customer data lives in silos, your experience does too. And that’s exactly what today’s customers don’t tolerate. They expect brands to recognize them across channels, remember past interactions,…
In an era where customer expectations evolve faster than ever, businesses can no longer afford to wait for customers to express their needs. The ability to anticipate those needs even…
Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much…
Businesses are continuously working on strategies to impress the customer. The global recession has tightened privacy laws, and innovations in AI have impacted the way today’s customers behave.According to Forbes,…
Customer Data Platform: Delivering the Right Engagement, to the Right Customer, at the Right Time Modern marketing is driven by data. However, even in this age of data-driven economies –…