In a world where customer expectations shift by the second, there’s no room for delay. That’s why we’ve given Zence Analytics a powerful upgrade. From real-time insights and smarter segments...
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Zence 360 | Customer Data Platform
Every Data has a Story
Unveil the story behind your data and craft ideal customer journeys
Transform Unified Customer Insights into Exceptional Experiences
Unlock your customer data's full potential with our advanced Customer Data Platform (CDP).
Effortlessly collect, unify, and activate your data to drive exceptional engagement and growth
Effortlessly collect, unify, and activate your data to drive exceptional engagement and growth
No more Data Silos, SVoC for the win
Data silos disrupt customer profiles and hence, decision making process. Enter the Customer Data Platform (CDP) to collect first party data and bridge the gap. Say goodbye to fragmented data and hello to a Single View of Customer. Unify data from every customer interaction across online and offline channels, including mobile app, website, SMS and more
Insight-Powered Marketing, ‘Exclusively for me’ Experiences
Customer Data Platform provides customer behavior analysis and can construct identity graphs that help marketers plot the most accurate, effective and personalized strategies. Zence CDP helps extracting key insights and automating user segmentation for precisely targeted, retention-driving campaigns
Seamless Integration with 100+ Tools and Platforms
Our open platform seamlessly integrates with any solution your tech stack. With over 100+ pre-built connections and intuitive developer tools, the solution helps brands uncover insights and enhance CX across all channels
Facilitate Loyalty beyond Points
Harness the power of CDP to transform your loyalty program into a truly customer-centric experience. By leveraging customer insights for personalized experiences and exclusive offers, you foster deeper connections and long-term loyalty
Compliant with
Modern Privacy Standards
Maintain compliance with GDPR and other regulations using advanced privacy management tools
Related Resources
Why Fragmented Data Kills Personalization—and How Zence CDP Fixes It
Every swipe, scroll, and search tells a story—and with the right tools, that story can fuel truly personalized customer experiences. But for most brands, providing a personalized shopping experience still...
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How a CDP helps Businesses create better Customer Experiences
When your customer data lives in silos, your experience does too. And that’s exactly what today’s customers don’t tolerate. They expect brands to recognize them across channels, remember past interactions,...
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Predictive customer analytics in CRM: How to Know What Your Customer Wants Before They Do
In an era where customer expectations evolve faster than ever, businesses can no longer afford to wait for customers to express their needs. The ability to anticipate those needs even...
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Unified Customer Data: Connecting the Dots for a Seamless Customer Experience
Have you ever come across the famous phrase by Clive Humby, the British mathematician and data science pioneer — “Data is the new oil”? It highlights that raw data, much...
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Feature Update: Breaking Down the Latest Zence Features for Smarter Retail Intelligence
In a world where data drives decisions, Zence continues to lead the charge in helping businesses turn insights into action. With its latest release, Zence takes a big leap forward...
Read MoreFAQs
Still have some concerns? We’ve got you covered! Dive in!
A Customer Data Platform (CDP) is a software solution that collects and manages customer data from various sources to create unified customer profiles.
Using a CDP allows businesses to unify customer data from multiple channels, gain deeper insights into customer behavior, create personalized marketing campaigns, and improve overall customer experience.
Unlike traditional CRM systems or Data Management Platforms (DMPs), a CDP focuses on creating unified customer profiles that are accessible in real-time for marketing and engagement purposes.
A CDP can manage various types of data, including first-party data (e.g., customer interactions, purchase history), behavioral data (e.g., website visits, mobile app usage), and demographic data (e.g., age, location).
Customer data in a CDP is typically secured through advanced encryption methods and compliance with data privacy regulations such as GDPR
Explore Our Other Products
Best-in-class, integrated solutions, all powered by a Customer Data Platform
Campaign Management
Deliver relevant experiences by personalizing every experience across preferred channels
Feedback Management
Gain an in-depth customer understanding with an advanced VoC solution that enables you to capture customers' feedback and act on it
Ticket Management
Streamline customer communication by managing, prioritizing & converting it into a trackable ticket
Reports & Dashboards
Understand the story behind every customer's action. Unlock data's true value by embedding it in your business strategy
Digital Receipt
Offer your customers environment-friendly e-Receipts that are easily shareable and help businesses continue the dialogues post-purchase
Chat & Buy
Boost sales and digitize your brand’s shopping experience via WhatsApp and Digital Commerce Bot
Request a Demo
Schedule a demo with our experts to explore how Zence can elevate loyalty, drive acquisition, engagement, retention and ultimately boost your bottom line.
What you can expect
- Live walkthrough of Zence key Features
- Industry-specific use-cases
- Custom demos to highlight how our CRM solution addresses your unique needs
- Expert guidance and recommendations tailored to your objectives