In a world where customer expectations shift by the second, there’s no room for delay. That’s why we’ve given Zence Analytics a powerful upgrade.
From real-time insights and smarter segments to deeper behavioral tracking and proactive fraud detection, the latest updates are designed to help brands act quickly and confidently—across functions.
Whether driving marketing, managing service, or optimizing product performance, Zence delivers powerful intelligence at every step.
Ready to see what’s new?
1. Get Brand Stats at your fingertips
Meet your new analytics expert, an AI-powered chatbot that gives you instant answers to your business questions without digging into dashboards or waiting on reports.
Brands can now:
- Ask real-time questions
What were our top-selling items in Mumbai last week?
How many loyalty points were redeemed today?Just type your question and get clear, actionable answers in seconds. - Get Instant Product Help: Ask anything about Zence Marketing, Service, or 360—and get contextual and easy-to-understand answers.
- Auto-Generate Dashboards: The platform creates visual dashboards with charts, KPIs, and key insights—automatically, all from a simple prompt.
2. Smarter Segment Activation & Real-Time Targeting
Customer behavior changes fast— audience segments should too.
With near real-time segment refresh, targeting stays aligned with the most recent customer behavior.
You can now:
- Create high-impact segments based on customer value, behavior, and intent
- Group users by persona for precision targeting
- Personalize messaging that speaks to each user’s journey
- Drive better conversions through timely and relevant engagement
3. Product Page Enhancement with Item Master Mapping
Data is only useful when it’s clean, clear, and easy to understand. Zence enhanced product page now includes item master mapping—pulling structured, accurate data directly from your analytics backend. This ensures:
- More reliable reports
- Accurate product tracking
- Faster decision-making
4. Real-Time Fraud Detection that keeps you ahead
Fraud can happen fast—so your system needs to be faster.
With this update, businesses can:
- Spot suspicious activity early
- Identify unusual patterns that may indicate fraud
- Block fraud attempts before they impact revenue
- Protect trust across all customer touchpoints
5. Deeper Behavioural Analytics
It’s not just what users do—it’s why they do it.
Zence now offers richer behavioural filters and events across both app and web, helping businesses:
- Analyze how users interact at every step
- Identify drop-offs and friction points
- Create smoother and more personalized customer experiences
Zence Analytics: Built for Clarity. Powered by Speed
With these updates, Zence AI powered Analytics delivers real-time segmentation, deeper behavioral insights, and faster fraud detection—all in one unified platform.
Whether it’s marketing, product, or data strategy—this upgrade enables:
- Faster answers
- Smarter targeting
- More confident decisions
And this is just the beginning—even bigger innovations are on the way.
Want to see the new Zence Analytics in action?
Book a demo or Explore Zence 360 today.
FAQs
1. What behavioral data can Zence Analytics track?
Zence tracks both macro and micro-interactions across your web and app touchpoints. This includes clicks, scrolls, session durations, form fills, drop-offs, and more—helping brands understand how and why users engage or drop out.
2. How does item master mapping improve reporting?
With item master mapping, product data is pulled directly from your backend into Zence, ensuring cleaner reports, accurate SKU-level insights, and faster decision-making without manual errors.
3. What kind of fraud detection does the platform offers?
Zence provides real-time fraud detection by identifying unusual behavior patterns across transactions and user journeys. The platform can proactively flag and block suspicious activity—minimizing revenue loss and protecting customer trust.
4. Can Zence auto-generate dashboards and reports?
Yes. Just type a prompt or business question, and Zence automatically generates visual dashboards with charts, KPIs, and insights—making reporting quick, easy, and insightful.
